Networking Archives - Page 4 of 20 - Event Marketer
Oracle Reimagines OpenWorld With a B-to-C Lens
Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through a holistic approach, it transformed the massive 55,000-person conference into 10,000 five-person interactions, adding humanity, connection and engagement at every touchpoint. With attendees and its sales team...
Amazon Masters Sustainable Scaling at AWS re:Invent
Since its inception in 2012, re:Invent has grown more than 500 percent in size, leaping more than 60 percent in attendance from 2015 to 2016 alone. Maintaining that rate of growth without sacrificing results for customers requires sustainable scaling, which means adding value while executing flawlessly for more attendees, sponsors, exhibitors, breakouts, VIP events, entertainment,...
Twitter Activates a Networking ‘City’ and VIP Suite
While many big tech brands were fluffing their feathers on the CES show floor and in ballrooms throughout Sin City with flashy booths and experiences, Twitter decided to set itself apart with a warm and inviting “Twitter City” experience at The Cosmopolitan Hotel complete with city blocks, scenic townhouses, billboards, a cinema, park, pizzeria, sports...
Google Festivalizes its Annual Developer Conference
Since 2007, Google’s annual and typically sold-out Google I/O conference has treated developers, product partners, educators, students, entrepreneurs and technologists from around the globe to a “show, don’t tell” experience with the brand’s latest products and platform. But every good event marketer knows that at some point it pays to flip the script. For its...