Networking Archives - Page 2 of 20 - Event Marketer
VMware’s Virtual Conference Boasts Content Channels, Gamification and XR
For VMworld 2020, VMware pivoted to digital. Armed with 900 sessions, the brand designed a seven-channel video viewer organized by category that allowed attendees to see current content, preview future content, access information about all channel sessions and engage in interactive Q&As. There were also curated playlists, deep dives into content, a points-based gamification element,...
Dell Technologies Evokes a Live Event Atmosphere with its Virtual Headquarters
With the pandemic shutting down in-person events and meetings, Dell Technologies needed a way to engage customers that would at least feel like an event. The brand created a virtual headquarters where, from the comfort of their own computers, customers can interact with animated hosts, get a “fly-through” of virtual spaces modeled after the company’s...
Accenture Engages Business Leaders With Football-Themed AR Activities
To entertain business leaders at Super Bowl LIII, Accenture leveraged a partnership with the game’s host committee, creating a space with a range of AR-based activities. Viewmax used HoloLens technology to allow guests to interact with a digital version of the venue or manage real-time NFL data, and an AR football game had players competing...
Google ‘Humanizes’ its Cloud Next Conference
THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces,...