Motivate the internal team Archives - Page 3 of 15 - Event Marketer
Bloomberg Brings Spirit of Competition to the Streets
“Think global. Act local.” It’s a phrase you can’t escape these days, whether it’s in reference to environmental issues or marketing initiatives. For Bloomberg, it’s the mantra that drives its Square Mile Relay races. The annual team-building events, and their corresponding spectator villages, engage the brand’s premium client base. In 2016, the program was bigger...
TD Bank Parade Program Connects With LGBTQ Community
Pride parades are no ordinary parades, and with its expressive float, activations and local buzz-building efforts, sponsor TD Bank’s parade program made personal and colorful connections with the LGBTQ community. What made the campaign so special was that it served as an internal engagement tool, too. Some 794 TD Bank employees marched along the parade...
Target’s Annual Meeting is a Self-Guided Experience
Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and...
John Deere Hosts an Event Within an Event at L.E.A.D.
For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...