Introduce/launch a new product Archives - Page 4 of 84 - Event Marketer
Sleep Number Cozies Up with CES Revelers
If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...
MSD’s Booth Conveys the Science of Oncology Therapies
The open-on-all-sides exhibit MSD unveiled at the European Society for Medical Oncology trade show was a distinct break from its previous traditional exhibit designs. The brand, a subsidiary of Merck & Co., focused much of its display on the cancer drug Keytruda, but the booth also needed to convey information about the science behind other...
Ford’s Galloping Pony Emblem Lights Up the Mach-E Reveal Stage
Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages,...
Ford Introduces the New Explorer to the Press With Large-Scale 3D Projections
Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the...