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Taco Bell takes sampling an insta post worthy and beyond
WHY THE JUDGES LOVE IT: Taco Bell went after Gen Z at VidCon with an Instagram-worthy sampling bar of a new frozen beverage called Fantasy Freeze. Not only did attendees get to taste the freeze and customize it with a variety of toppings, they then got to take a video selfie of their creations in...
Absolute Elyx Samples its High-end Spirit from a Sparkling Mobile Bar
WHY THE JUDGES LOVE IT: Absolut Elyx’s brand identity is luxurious. Its sparkling mobile bar, that could serve up to 1,000 people at any stop, certainly did the trick in positioning it in the high-end spirits space at lifestyle events across the country. Anything that was metal on the truck was wrapped in copper, from...
Applegate Rings in the Holiday Season with a Bacon Sampling Tour
WHY THE JUDGES LOVE IT: Applegate launched a seven-city holiday tour to sample bites made from its organic bacon, traveling from Florida all the way up to New York City’s Radio City Music Hall. The vehicle had a fully functioning kitchen with a menu by celebrity chef Ian Knauer that included items like Applegate bacon...
LG’s Pop-up ‘Cinema House’ Offers Sensory Screenings
There’s nothing quite like watching a movie or TV show from the comfort of your own living room, but for most, the technology and the atmosphere at home can’t quite compare with a true cinema experience. To prove to consumers that it could bridge that gap with its cutting-edge OLED televisions, LG partnered with Dolby...