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Land Shark Cruises Key West with a Hot Tub on Wheels
If merely cruising around Key West doesn’t sound mellow enough for you, meet the LandShark Hot Tub. To tout LandShark as the world’s most laid-back beer, Anheuser-Busch commissioned a drivable, nine-foot-wide hot tub to transport easygoing guests up and down Duval Street (and, later, around other cities). The vehicle might have looked simple, but cool...
The Glenlivet Serves up Unexpected Sampling in a Purple Oasis
With a new product to promote—a 14-year-old single-malt Scotch finished in cognac casks—The Glenlivet introduced a fully decked out Airstream that was a tasting experience-slash-showroom-slash-customization station and called it The Glenlivet Drop Shop. Because the new drink is aimed at a different audience from the traditional single-malt crowd, the environment’s look was intended to break...
Nike’s Jordan Brand Celebrates Neighborhoods at All-Star Weekend
In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over 100,000 square feet of an armory building, deploying design elements drawn from the Second City’s distinctive neighborhoods and transit lines, and emphasizing...
2K Games Promotes ‘Borderlands’ with Installations and Demo Stations
2K Games promoted the newest version of its Borderlands game at E3 with a 15,000 square-foot booth. Guests were welcomed with massive LED screens, wall-to-wall panels of game art and 10-foot statues of characters from the game. Inside, visitors could watch presentations in a 100-seat theater, watch livestreams of influencers playing the game, and, of...