Generate social media/viral buzz Archives - Event Marketer
Balcony Party: Freeform Hosts an Outdoor Screening for the Premiere of ‘Cruel Summer’
The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies.
WestJet’s Charitable Christmas Campaign is Fueled by Holograms and Greenscreens
WestJet’s Christmas campaigns are legendary. Here’s just a taste of what the brand has pulled off over the last eight years: Delivering personalized gifts from “Blue Santa” at baggage claim, completing 12,000 acts of kindness in 90 destinations over the course of 24 hours, and throwing an epic community Christmas party for the residents of...
HBO Asks ‘Game of Thrones’ Fans to Literally Bleed #ForTheThrone at SXSW
Ahead of the eighth and final season of “Game of Thrones,” HBO set out to see just how deep fans’ allegiance to the series runs by asking them to Bleed #ForTheThrone—literally. The global campaign, which kicked off in Austin during SXSW, supported the American Red Cross, which at the time was facing an emergency blood...
Warner Bros. Builds Buzz for ‘It Chapter 2’ with an Immersive Pop-up Carnival
It’s not often that an event described as “nightmarish” would be deemed a success, but in the case of Warner Bros. and its pop-up carnival in Los Angeles promoting “It Chapter 2,” fear was the final destination. Designed to reignite some of the momentum that may have eroded in the break between the original “It”...