Generate PR impressions (on social and traditional media) Archives - Page 2 of 114 - Event Marketer
Dave’s Killer Bread Serves up a Prison-themed Sandwich Shop and Second Chances
Dave’s Killer Bread has a unique story. Its founder, Dave Dahl, joined the family’s baking business after 15 years in prison and launched the No. 1 organic bread in the U.S. In expanding into Canada, Dave’s leveraged its founder’s story with a pop-up that immersed attendees in a recipe baked in prison. Enter: Club Fed....
Univison’s Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub
The Upfronts, even virtually, are crowded, so in its pivot Univision launched a month-long campaign to drive interest and registrations, which included mailing viewing kits and launching a digital hub and viewing guide. For the live event, which 3,000 attendees tuned in to, the brand broke up the mundane livestream routine by employing dynamic overlay...
W Hotels ‘Wakes up’ Consumers with a Hybrid Music Festival Primed for UGC
W Hotels’ Wake Up Call Dubai music festival needed to work hard. Not only was it designed to help bolster W Hotels’ credibility in music, it needed to support the launch of Marriott Bonvoy, the loyalty brand for parent company Marriott International, as well as help launch the newly opened W Dubai—The Palm. No sweat,...
Under Armour Engages High School Athletes with Training, Networking, Stunts
Under Armour’s All-America Football and Volleyball Game brings together the top 100 high school football and top 24 high school volleyball players in the nation to train, network, gear them up and indulge them in a week’s worth of stunts, experiences and opportunities designed to support them on their individual journeys. The event space: a...