August 8, 2017
Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through a holistic approach, it transformed the massive 55,000-person conference into 10,000 five-person interactions, adding humanity, connection and engagement at every touchpoint. With attendees and its sales team...
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