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Cisco Invites Conference Attendees to Bust a Move with Gesture Technology
Among the coolest new touches at the 2019 Cisco Live, the brand’s long-running proprietary event, was a motion-capture experience called Move it to Make IT. Deployed inside the World of Solutions expo, where a sea of product demos and displays highlight the company’s products and solutions, the setup gave guests the chance to transform their...
Twitter Welcomes SXSW Attendees into its Eclectic ‘Home’
Thanks to the way news breaks and trends spread, content on Twitter is constantly changing. The brand wanted to bring the same principle to its activation at SXSW, so the space—a large home with an expansive backyard—was completely remade 12 times over the four-day event. The design melded Austin’s eclectic, Southwestern style with the brand’s...
Start your morning with Cheerios in all the best ways
Today’s cereal aisles are filled to the brim with options, so for many time- and budget-strapped parents, shopping for breakfast food is purely functional—if it’s nutritious and convenient, toss it in the cart. To throw a wrench in the increasingly disengaged shopping experience and reward moms for “prioritizing goodness,” Cheerios and retail partner Walmart delivered...
Crack open a cold one with Budweiser all over the world
Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to...