Generate brand awareness Archives - Event Marketer

Generate brand awareness Archives - Event Marketer

August 9, 2017

Rum Drinkers Wrestle the ‘Kraken’ at Sampling Events

To raise brand awareness and support on-premise account placements, The Kraken Rum leveraged a sampling program that gave consumers a taste of its new 70 proof Dark Label spirit while wrangling a menacing black tentacle in an old-school arm wrestling game. Taking inspiration from the Kraken sea creature featured on its label, its initial launch...

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August 9, 2017

Nature Valley Lets Consumers Create Custom Packaging

General Mills’ Nature Valley brand has been around pretty much since its target millennial consumers were kids who carried them in their lunch boxes and snacked on them at soccer practice. Last summer, the brand reconnected with this group in a sampling campaign that involved them in a more contemporary context as they created custom...

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August 9, 2017

Roche’s Mobile Tour Features a Virtual Lab on Wheels

As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement for potential and current customers. Launched at the brand’s national sales meeting in 2016, the unit travels to full-sized hospitals and small clinics to connect...

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August 9, 2017

Thomas’ Tasty Mobile Tour Features a Rolling Toaster

What better way to “toast” the most important meal of the day than with a giant toaster on wheels feeding the hungry hoards at festivals, events and retailers in 18 cities—building awareness, increasing loyalty and engaging potential new consumers along the way. That’s exactly what The Breakfast Like No Other Tour cooked up for Thomas’...

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August 8, 2017

Oracle Trolls The Competition With Free Tesla Rides

Ride Experience 2016 brought Oracle out of the cloud and onto the ground in an experience that trolled conferences across the country offering attendees free rides on branded Teslas back to their hotels, the airport or wherever they were headed. The engagement ignited conversation and shareable moments and helped make a dent in those long...

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