Generate brand awareness Archives - Event Marketer
Funimation’s Virtual Fan Con Offers Panels, Meetups and an Esports Battle
Anime brand Funimation participates in more than a dozen conventions each year. But in response to the pandemic, the brand launched a virtual con with panels, workshops, cosplay meetups, screenings, a live trivia game show, and an esports competition. A highlight we loved: The VShouts attendees could purchase—authentic autographs and a personalized video from the...
Airbus Levels up its Recruitment Efforts with a ‘League of Legends’ Tournament
To attract top IT talent and demonstrate its inclusive ethos, Airbus traveled to Gamescon, where it delivered a League of Legends tournament between its all-female gaming team and attendees at the show. To build buzz for the tourney and draw people to its parallel livestream event, the brand leveraged inclusive #LEVELUP messaging before, during and...
Airbus’s Livestreamed ‘League of Legends’ Tournament Lures Gamescon Attendees
With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a...
OSRAM Spotlights its Autonomous Vehicle Tech with a Moving X-Ray Monitor
Considering that OSRAM develops photonics used in autonomous vehicles, you’d figure they could come up with some rich event technology. And they did. Because its components are often “invisible” to users, the company mounted a 55-inch X-ray monitor on a motorized track so it could move back and forth across the length of an autonomous...