Employee recruitment/retention Archives - Event Marketer
Airbus Levels up its Recruitment Efforts with a ‘League of Legends’ Tournament
To attract top IT talent and demonstrate its inclusive ethos, Airbus traveled to Gamescon, where it delivered a League of Legends tournament between its all-female gaming team and attendees at the show. To build buzz for the tourney and draw people to its parallel livestream event, the brand leveraged inclusive #LEVELUP messaging before, during and...
Airbus’s Livestreamed ‘League of Legends’ Tournament Lures Gamescon Attendees
With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a...
Kowa Pharmaceuticals Leans into Steampunk-inspired Staging
“Building the Future” was the theme for Kowa Pharmaceuticals’ January 2020 National Sales Meeting. So the event’s design tended toward a steampunk/industrial aesthetic, with elements meant to evoke inspiration and forward thinking. For the general session stage, the dominant element was a large perforated metal truss structure (think Erector Set on steroids), and designers layered...
Loblaw Inspires Employees to Walk in their Customers’ Shoes
Supermarket chain Loblaw got employees to walk 880,000 steps in their customers’ shoes. Inside the Halifax Convention Centre, the brand used facades and interiors to evoke different living situations in a Canadian town. Attendees experienced challenges their customers might face—hurriedly packing school lunches, looking at the near-empty pantries of a family facing food insecurity and...