Employee recruitment/retention Archives - Event Marketer

Employee recruitment/retention Archives - Event Marketer

August 24, 2016

Sherwin-Williams Event Celebrates 150 Colorful Years

Celebration 150 marked Sherwin-Williams’ 150th anniversary by commemorating its legacy and Code of Principles written by co-founder Henry Sherwin, and inspiring employees to carry them forward. Held at Amway Center in Orlando, the 75-minute experience involved the international audience of 12,000 from the moment they entered the arena until they boarded buses for a surprise...

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August 23, 2016

Employees Celebrate PayPal’s Independence in Style

PayPal, the mobile payment platform, celebrated its launch as an independent company listed on NASDAQ with events at its offices across the globe and in New York City’s Times Square. Speeches, champagne toasts, music and GIF photo activations marked the events, which employees posted to Facebook, Twitter and Instagram using the hashtag #PYPL. Tagboard, the...

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March 23, 2016

JCPenney Gives New York Pier a Stunning Makeover

To put its best foot forward at an analyst event, JCPenney ordered up an impressive venue makeover. The company transformed the decaying shell of a pier floating over New York’s Hudson Bay. No one would ever have guessed that the clean, contemporary event space had been, just a few weeks earlier, a dark space with...

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March 23, 2016

Starbucks Amplifies Community Service at Global Conference

At its Global Leadership Conference, Starbucks focuses on strengthening connections with the 10,000-plus store managers and regional managers who serve customers daily. For a recent four-day conference in Houston, the brand’s goals were to create unforgettable experiences that reinforced the company’s message of leadership across the business and inspire the team to take the next...

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December 22, 2015

Boehringer Uses Online Competition to Inspire Employees

To encourage innovative thinking and ideas among its employees around real-world Boehringer Ingelheim issues, the brand launched the “BI Collaboratory,” a month-long online competition using a custom social networking platform designed to generate employee interaction. Inside the virtual space, teams worked together to develop and present a proposal for an innovative solution for the brand....

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