Educate customers and users Archives - Event Marketer
Gulfstream Syncs Lights, Audio and Video to Pilot a Dramatic Product Reveal
Product reveals are often conducted from a stage. Gulfstream at the NBAA-BACE show in Las Vegas required something a little more custom for the launch of its new flagship private jet, the G700. Like a 60-foot-tall by 160-foot-wide automated structure with a 5,000-square-foot frontal façade composed of transparent, high-resolution LED screens that delivered stunning content...
Univision Leans on Vignettes to Demonstrate its Appeal to Hispanic Americans
Univision is the nation’s leading media company serving Hispanic America. But at the crowded Upfronts, the company needed to ensure the power of its television networks, content and viewing audience would not get lost in translation. It needed to familiarize media buyers and marketers with the language, artists and cultural themes that traditional sizzle reels...
Uber’s Demos, VR Simulators and Off-sites Showcase the Power of Urban Aviation
Uber Elevate Summit is designed to support the futuristic world of urban aviation and ridesharing. It’s a challenge to execute, because the event is built to accommodate and connect many interest groups in one space—federal and local governments, manufacturers, technology experts, and architects. Not only did the event in 2019 need to spur dialogue among...
Facebook’s Products Come to Life Via Interactive Demos and Purposeful Design
Facebook’s annual F8 developer conference has to accommodate a large number of people while highlighting the company’s ever-expanding offerings and partnerships in a digestible manner. Through easy-to-navigate wayfinding, manageable lines, energetic brand ambassadors and countless demos, F8 developed the right formula of design elements to achieve harmony and success. The 85,000-square-foot experience featured two separate...