Drive sample distribution Archives - Page 5 of 28 - Event Marketer
Taco Bell takes sampling an insta post worthy and beyond
WHY THE JUDGES LOVE IT: Taco Bell went after Gen Z at VidCon with an Instagram-worthy sampling bar of a new frozen beverage called Fantasy Freeze. Not only did attendees get to taste the freeze and customize it with a variety of toppings, they then got to take a video selfie of their creations in...
Absolute Elyx Samples its High-end Spirit from a Sparkling Mobile Bar
WHY THE JUDGES LOVE IT: Absolut Elyx’s brand identity is luxurious. Its sparkling mobile bar, that could serve up to 1,000 people at any stop, certainly did the trick in positioning it in the high-end spirits space at lifestyle events across the country. Anything that was metal on the truck was wrapped in copper, from...
Applegate Rings in the Holiday Season with a Bacon Sampling Tour
WHY THE JUDGES LOVE IT: Applegate launched a seven-city holiday tour to sample bites made from its organic bacon, traveling from Florida all the way up to New York City’s Radio City Music Hall. The vehicle had a fully functioning kitchen with a menu by celebrity chef Ian Knauer that included items like Applegate bacon...
Mentos Challenges a Student to Drive Campus Sampling
There are large-scale sampling programs—and then, there’s the #SamHasMentosGum campaign. To boost engagement among a younger audience, drive sampling and earn national media attention, Mentos Gum activated a “Fresh Connections” experience during campus move-in week at the University of Wisconsin-Madison. There, the brand challenged a freshman named Sam to share 43,000 Mentos Gum bottles—one for...