Drive customer recommendations Archives - Page 2 of 93 - Event Marketer
Microsoft travels to colleges around the US. with their pop-up chill spaces
College students are big spenders on technology, which makes them a prime demographic for a tech company like Microsoft. But despite the brand’s efforts to appeal to these consumers, from developing Surface tablets and notebooks to providing Office 365 for free, Microsoft was perceived by the demo as a sales-oriented brand focused on productivity rather...
Mountain Dew brought the pow and the wow to Breckinridge, Co. mountain
Mountain Dew has been a supporter of the snow sports community for decades. But now more than ever, this target audience is inundated with newbie competitors claiming to be more extreme and more devoted to the group than the OG. Seeking to deepen its connection to this community, Mountain Dew took over an entire mountain,...
Ritz stands out at the QuickChek New Jersey Festival with a red balloon flying high
If you want to play with the big boy chips, you’ve got to play ball. Ritz Crisp & Thins, positioned as a healthier chip than the original Ritz, needed to drive household penetration. But competition from leaders in the chip category was fierce. The solution: partner with QuickChek convenience stores, where shoppers tend to be...
Ford Catches the Eye of Eco-conscious Millennial Women at the Wanderlust Festival
When you think Ford, eco-conscious millennial women aren’t the first consumers to come to mind. The brand set out to change that perception by connecting with a group of driven, goal-oriented, community-centric and optimistic women, embodied by the Wanderlust community. With integrations in Wanderlust festival events, triathlons and its online presence, Ford made an impact...