Drive consumers to purchase Archives - Page 2 of 130 - Event Marketer
General Mills Invites Consumers to Travel into The Cinnaverse
With brightly colored pop-ups in Santa Monica, CA, and outside of Chicago and Houston, General Mills wanted to immerse consumers—especially Hispanic tweens—in a multisensory Cinnamon Toast Crunch experience. There was frozen affogato on a stick, cinnamon toast cotton candy and a cinnamon-milk luge. Plus guests could walk through a glow-in-the-dark Cinna-vortex exhibit and check out...
Audi ‘Defies Expectations’ with a Pop-up Culinary Series
Aiming to position its redesigned Q3 SUV as a vehicle that defies expectations, Audi held fine dining events in Minneapolis, Nashville, Pittsburgh and Seattle, hosting more than 1,000 guests for dinners prepared by renowned female chefs. Audi took over venues ranging from former restaurant spaces to a neighborhood grocery store, and then collaborated with local...
Santa Margherita Invites Audiences to ‘Follow the Vine’
Knowing that wine culture can seem a bit esoteric to many consumers, Santa Margherita produced an experience to inform and excite its audience about the subject. Aiming for the sensory experience of a Northern Italian vineyard, the brand created a modular grapevine maze (executions ranged from 900 to 2,500 square feet, depending on the venue),...
Deux Reines Drives Sales with a Stylish, Shoppable Mobile Tour
Online fashion brand Deux Reines wanted to hit the road to connect with shoppers in as stylish a way as possible and a customized Airstream was the obvious choice. The interior was redesigned to include clothing and accessory displays, lounge space, and two dressing rooms that doubled as photo booths. Custom-designed display fixtures included high-end...