Change brand perception Archives - Event Marketer

Change brand perception Archives - Event Marketer

August 9, 2017

Nature Valley Lets Consumers Create Custom Packaging

General Mills’ Nature Valley brand has been around pretty much since its target millennial consumers were kids who carried them in their lunch boxes and snacked on them at soccer practice. Last summer, the brand reconnected with this group in a sampling campaign that involved them in a more contemporary context as they created custom...

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August 9, 2017

Tech-Heavy Tasting Booths Fuel Jennie-O Mobile Tour

If you’re one of those people who think turkey is just for Thanksgiving dinner, Jennie-O’s Make the Switch tour hoped to convince you otherwise. Jennie-O Turkey Store, a subsidiary of Hormel Foods, traveled to five cities with a branded food truck, two innovative tasting booths and a custom video engagement that delivered GIFs to attendees’...

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August 9, 2017

Ford Illustrates the Future of Mobility Via Group VR

Ford has long been recognized as a leading global automotive brand, but in today’s fast-changing world, it needed to drive consumer awareness of its cutting-edge mobility innovations in the form of apps, ride sharing, autonomous vehicles and electric cars. Ford’s multi-person Future Mobility VR activation engaged attendees at the North American International Auto Show on...

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July 14, 2017

State Farm Inspires Women With Storytelling Events

Like a good neighbor, State Farm is there to assist its customers with their insurance needs. But most don’t realize that the company also offers them an array of financial services. To change that perception, and to get consumers thinking about their long-term goals, State Farm rolled out the Write Now campaign. The idea was...

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July 13, 2017

Whirlpool Offers Clean Laundry to Schools in Need

We think of washing machines as cold metal appliances that serve a mundane purpose. But for many people across the U.S., clean clothes are far from the mundane. It was a story Whirlpool uncovered as it sought to “humanize” its brand, launching a national research survey that revealed as many as 1 in 5 students...

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