Change brand perception Archives - Event Marketer
Audi ‘Defies Expectations’ with a Pop-up Culinary Series
Aiming to position its redesigned Q3 SUV as a vehicle that defies expectations, Audi held fine dining events in Minneapolis, Nashville, Pittsburgh and Seattle, hosting more than 1,000 guests for dinners prepared by renowned female chefs. Audi took over venues ranging from former restaurant spaces to a neighborhood grocery store, and then collaborated with local...
Marc Jacobs Revives its Signature ’90s Styles with a Pop-up and Launch Event
To shift public perception after a year of challenging media coverage, Marc Jacobs reissued its signature ’90s styles and commissioned a major multimedia campaign, including a Juergen Teller photo shoot with A-list models, a New York City pop-up and a launch event. At the event, the brand upped the buzz factor by capturing instant, studio-quality...
Interac Turns Heads at Collision with a Showstopping Fabric Exhibit
For the first year of its title sponsorship of Canada’s Collision tech conference, Interac’s goal was to change customers’ perception of its brand—from payment application network to world-leading technology solutions provider. The design inspiration: That Interac and its partners work closely to build networks and data solutions that allow data to flow seamlessly and safely....
Microsoft travels to colleges around the US. with their pop-up chill spaces
College students are big spenders on technology, which makes them a prime demographic for a tech company like Microsoft. But despite the brand’s efforts to appeal to these consumers, from developing Surface tablets and notebooks to providing Office 365 for free, Microsoft was perceived by the demo as a sales-oriented brand focused on productivity rather...