Duty Calls
Activision last month took its Call of Duty franchise someplace it had never gone before: the real world. Take a tour of the 12-acre compound where the video game brand hosted more than 7,000 eager fans for a weekend of game play and live action.
+ Latest in New Campaigns
- Original artifacts lend authenticity to events
- EM Interview
- Hendrick’s Gin Lures Consumers into an Enchanted Forest
- Kia Unleashes ‘Hamstars’ on Detroit with Augmented Reality Experience
- NBC’s ‘Go Healthy NY’ Campaign Rolls Out Free Fruit Fridays
- New Amsterdam Vodka Taps into Millennials’ Nostalgia with Barbershop Experience
- Uncorking Surprising Insights
- Canon Hosts Project Imagin8ion Premiere in New York City
- GM Rocks the House for Global Chevrolet Trailblazer Launch in Dubai
- Sailor Jerry Rum Spices it up with a New Airstream Tour
+ New Campaigns Features
Uncorking Surprising Insights
Constellation Wines uses in-depth customer research to drive event strategy… and break with convention
Duty Calls
Activision last month took its Call of Duty franchise someplace it had never gone before: the real world. Take a tour of the 12-acre compound where the video game brand hosted more than 7,000 eager fans for a weekend of game play and live action.
+ Event Marketer Media
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ EM RESOURCES
Event Track 2012: Key Trends & Insights
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior.
On-Demand Webinar: 7 Steps to Successful Trade Show Exhibits
Increase booth traffic, leads, sales and ROI. Sign up now for this free online seminar and learn new tips, tricks and trends for enhancing your trade show exhibits.
Hybrid Events and Meetings: Before, During and After
Watch this digital seminar focused on the "new" formula for hybrid events, a webinar that will give you insights and ideas
The Agency’s Guide to Event and Exhibit Displays
Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.
Consumer Spotlight: Using Events to Connect with Hispanics
For the first time ever, a marketing briefing on using events to connect with Hispanics is now available.
7 STEPS TO HIGHLY SUCCESSFUL EXHIBIT PROGRAMS
Learn the latest techniques to not only get attendees to your booth, but engage them while they are there and follow-up in a way that extends your relationship far beyond the show.
MID-YEAR CREATIVE ROUNDTABLE
Event Design and Rhoddy bring you up close and personal with some of the biggest names in Event Design.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
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