New Campaigns - Event Marketer

Message in a Bottle

How Dasani used an eco-conscious sampling tour to connect—and convert—college kids

+ Latest in New Campaigns

Original artifacts lend authenticity to events

Brewing Success

Twist and Shout

Austin Calling

Bell Promotes New Helmets Through Sturgis Bike Rally Sponsorship

Lysol Introduces Foaming Hand Soap with Massages, Glamour Shots

The Nation of Colombia Rolls out the Welcome Mat in Times Square

Cotton Struts Its Stuff on the Runway

Maxitone Nutrition Brand Opens Fitness Space in Shopping Center

Mountain Dew Takes New Kickstart Energy Drink on Cross-Country Tour

+ New Campaigns Features

Brewing Success

By Sandra O’Loughlin

Beck’s mixes Super Bowl-sized messaging with intimate influencer events to mark the launch of a sleek new brew

Message in a Bottle

By Sandra O’Loughlin

How Dasani used an eco-conscious sampling tour to connect—and convert—college kids

BMW Floats a Winner

Floating pavilion wows for BMW and MINI

Watch it now »

BMW Floating Showroom

The Germans bring the coolest exhibit the Olympic Park visitors almost missed.

EDF'S The Power of Electricity

The Coke Beatbox

The fan fave at this year’s Olympics, and we give you a look

Acer’s ‘Journey’ in Olympic Park

Two floors of demos, data-collect and Acer Man

Cisco House

The first time Olympic sponsor blows it out of the Park--literally

+ EM RESOURCES

Webinars
White Papers
Research

Projection Mapping is one of the top trends for 2013 as marketers push to take their “experiences” to the next level with new and emerging technology. Projection Mapping comes with big opportunities and a learning curve you’ll want to embrace in order to rock and roll. In this first-of-its-kind online class, industry experts give you the lowdown on Projection Mapping. Here you’ll learn what it is, how it works and what it’s awesome.

WATCH NOW

Mobile Strategies for Event Marketing

Watch this webinar and get mobile event strategies that will elevate the way attendees experience your next event. Mobile doesn't just improve the event experience; embracing mobile gives you a completely new and innovative way to engage attendees, deliver event related content before, during and after the event, and increase word of mouth and social buzz!

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Event Technology Outlook 2012

The Event Marketing Institute (EMI) and Active Network present a webinar based on the EMI/Active Network Research Report – The Connected Event, Key Insights into 2012 Event Technology Trends. We’ll discuss the current state of event technology from the perspective of event owners and producers as well as corporate exhibitors and event marketers. View Now!

View Now!

2013 Trend Tracker

It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.

The New Dynamics of Sports Sponsorships

The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.

Before, During & After

Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.

Proprietary Events

Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.