October 2012 10th Anniversary

This month, we grab a hanky and take a look back at the campaigns, trends and people that turned an untapped tactic into one of the most sought after strategies in the toolbox.

The year it all began

Marketers begin to commit to experiential strategy

Measurement is premature and tech is years away, but events are evolving

Markets are growing and technological innovations add dimension to events.

Agencies pop up and beef up, spending keeps rising and new campaign launches come fast and furious.

The iPhone arrives, the b-to-c extends its reach and b-to-b discovers new platforms

The year starts on the up and up. and ends in panic, and the industry shows its mettle

Layoffs and budget cuts abound, Cisco goes all-online and reinvents virtual, and LEGO proves that all isn't lost

The crisis is behind us, the iPad is here and a new beginning dawns for events

A year of building momentum for live events culminates in Activision's epic Call of Duty: XP launch

Budgets are coming back, but the extravagance has been replaced by strategy. It's a brave new world.

10 brands that helped build the event industry into what it is today