Ten Years of Event Marketer
This month, we grab a hanky and take a look back at the campaigns, trends and people that turned an untapped tactic into one of the most sought after strategies in the toolbox.
2002: In the Beginning — The Year...
The year it all began
2003: Growing Up
Marketers begin to commit to experiential strategy
2004: Growing Pains
Measurement is premature and tech is years away, but events are evolving
2005: Technology Emerges
Markets are growing and technological innovations add dimension to events.
2006: Boom Town
Agencies pop up and beef up, spending keeps rising and new campaign launches come fast and furious.
2007: Evolving Effective Efficiency...
The iPhone arrives, the b-to-c extends its reach and b-to-b discovers new platforms
2008: The Crash
The year starts on the up and up. and ends in panic, and the industry shows its mettle
2009: Virtual Invasion
Layoffs and budget cuts abound, Cisco goes all-online and reinvents virtual, and LEGO proves that all isn't lost
2010: Tighter and Smarter
The crisis is behind us, the iPad is here and a new beginning dawns for events
2011: Expansion Nation
A year of building momentum for live events culminates in Activision's epic Call of Duty: XP launch
2012: In the Now
Budgets are coming back, but the extravagance has been replaced by strategy. It's a brave new world.
Brands of the Decade
10 brands that helped build the event industry into what it is today