October 2011
Cover Story
Duty CallsActivision last month took its Call of Duty franchise someplace it had never gone before: the real world. Take a tour of the 12-acre compound where the video game brand hosted more than 7,000 eager fans for a weekend of game play and live action. Best Practices EM's Fall Preview Roundtable...EM assembles some of the industry’s leading event agencies for their perspective on industry changes, trends and what’s going on in the fourth quarter EM's Social Media Top Tip10 things to remember for your brand’s first social media integrated event Everyday InfluencersLevi’s looks for everyday people with extraordinary talents to drive its brand advocacy program View From the TopTop insights from the 2011 CMO Council State of Marketing Report Multicultural InspirationMcDonald’s ‘I Am Asian’ program finds its cultural footing as ‘My Inspirasian’ Perfect HarmonyConcert tour sponsorships still depend on making the all-important ‘fit’ Features The EM InterviewRuud Janssen, Managing Director at The New Objective Collective (tnoc.ch) talks about social media-driven ROI at events. Field Report Turning It Up To 11Sponsors rock out at the 20th anniversary of the Lollapalooza music festival Challenge AcceptedCiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges Summer of LoveEM explores the sands of Fire Island and beyond to find the best in LGBT event marketing Trends No ‘Brake’Marketers give the food truck craze extra miles with social media integration Then and NowThis Month's Flashback: In-Home Events Amateur NightPilsner Urquell leverages the love of the craft to boost brand loyalty Busting OutSmirnoff’s international nightlife program expands five-fold in its second year |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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