May 2011
Cover Story
Mountain Dew Grabs Grand EXThis year’s Grand Ex Award winner put the Dew’s biggest fans in complete control of its experiential marketing The 2011 Ex AwardsThe best event marketing campaigns of the year |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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