March 2011
Cover Story
Game OnSports Illustrated uses a commitment to experiential marketing to boost sales, expand reach, and in the process, upgrade the age-old publishing model Best Practices The Parent TrapBehind every kids’ campaign is a savvy strategy to get to moms, dads—and their wallets Field Report Sports MindedHow to identify and engage today’s sports fans Touch DownSponsors Score at Super Bowl XLV |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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