June/July 2011
Cover Story
Blurring the LinesSAP takes hybrid events to a new level, leveraging every channel—both online and off—to revamp its annual event portfolio Best Practices Building the Virtual TeamMetLife shares its secrets for staffing a virtual event Checked InA sneak peek at five new event registration tools Worldly ConversationTwelve tips for managing a global virtual event program Features A Course in ConfidenceSenior marketers talk about the unique challenges of being a woman in the event industry Leaving the Light OnBrands have a choice when it comes to virtual event strategies: one-off or always-on. EM explores both sides of the fence Out of this WorldHow to leverage a satellite meeting to bring far flung attendees together Perpetual MotionSay so long to the one-time virtual event and hello to the 365 virtual environment Virtual Crowd SourcingSage North America uses an online event platform to facilitate customer feedback and transform its annual live conference Green Lights Nuts About GreenPlanters turns its mobile vehicle into a sustainable peanut on wheels Trends EM Social Media TipsEM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. Power to the PeopleThe world of business-to-business events is getting a makeover as b-to-b marketers leverage a consumer-centric mindset From the CloudStaffers get new role as marketers leverage the power of socially active digital brand ambassadors |
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CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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