February 2011
Cover Story
The Cadillac of Event MarketingOne of the original auto brands is driving full speed ahead toward every stop in the purchase funnel Best Practices Hot TicketA guide to engaging commuters in busy airports and train stations Risky BuzznessWeighing the risks versus the rewards of guerrilla marketing that breaks the rules—and in some cases, the law The Good LifeBrands tap into moments of recreation and relaxation to connect with consumers Field Report Back to BasicsThere was only one thing missing at some of the best consumer experiences at the show—technology Custom NationThe auto industry’s aftermarket brands show consumers how to pimp their rides at SEMA 2010 Street SmartsIn the race to leverage social media in meaningful ways, GM and Ford take the lead The Midas TouchAuto brands turn the interactive touch screen kiosk into an attention-grabbing call to action Wheel FunRide-and-drive programs go into overdrive Green Lights The More You KnowNBC leverages eco-friendly events to promote Green Week More than WordsBallast Nedam ties eco-friendly event elements to its new sustainable business model Trends 3D versus HologramsThere’s a strategic side to high-tech tricks of the eye. Which technology is right for your next event? In Living ColorA space design guide to finding the perfect balance between corporate colors and the year’s hottest hues Through the Looking GlassLast season’s holiday windows beckoned shoppers with a mix of live and traditional experiences Unique AdvantageTrojan and Reese’s bring a new brand of innovation to CES |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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