August 2011
Cover Story
2011 Agency It ListPresenting the 2011 Class of Awesome, the Top 100 Agencies... our It List. Best Practices Booming in OrlandoLife@50+ is not your grandma’s AARP event Maker's MarkA new generation of DIY enthusiasts is luring major brands to fairs and festivals Measuring Up: ROI RoundtableIndustry experts weigh in on the art of data collection and analysis Field Report Driving LuxuryHow Audi is mixing aggressive targeting with unique venues to create one-of-a-kind prospect events Green Lights The Love ShackCosta Del Mar transforms an old barn into an eco-friendly trade show exhibit Trends Experiential On-DemandConsumers drive the Ben & Jerry’s summer tour with personalized Twitter requests EM's Social Media Top TipEM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. Movers and ShakersThe top 10 industry changing event innovations of 2011 … so far Remember When?Social media-driven tours are giving new life to old brand mascots |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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