April 2011
Cover Story
Beyond the BoothPhilips Healthcare is pumping new blood into its trade show program, but it’s not just about the booth. How a multi-platform, multi-venue strategy is transforming its portfolio—and the industry Best Practices Boeing is Incredible AgainBehind the scenes with Boeing’s biggest ever 747-8 reveal Cutting the CordSome brands are saying goodbye to the scripted and prompted trade-show presenter Strategic ShiftHow Microsoft transitioned its long-running Comdex program from live to virtual Green Lights Seeds of ChangeToyota’s latest tour promotes a greener lifestyle to the African-American community Trends Call to ActionHow to take photo activations beyond the point of distribution EM Social Media Trade Show TipsEM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. On The Right TrackFour behavior-tracking strategies that capture consumer interest and data Then and Now: Eco-friendly...This Month's Flashback: Green Tradeshow Booths Team Building Takes OffThe newest team-building activities to hit the event sector have sales teams and attendees spending more time together than ever |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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