October 2010
Cover Story
Beyond the BrickLEGO’s early mobile tours helped pave the way for modern-day experiential marketing practices. Best Practices Brands are on the movePhoto activations are leaving the kiosk and striking out across the show floor Then and NowThis month's flashback: Event Registration Systems Staffing DashboardsCloud-based solutions land inside the changing event staffing sector Virtual RescueFallout from Iceland’s volcano turns up the heat on virtual backups Field Report The 2010 US OpenAt the Billie Jean King National Tennis Center in Queens, NY, US Open sponsors courted the well-heeled tennis-fan demographic. The Quick Chek New Jersey Festival...EM joined the masses this summer and embarked on a day-trip to the Quick Chek New Jersey Festival of Ballooning where families happily interacted with brands despite the 100-degree weather. Green Lights Good Things Come SmallShuttling attendees to and from your event? Four eco-friendly options Trends Grade A ExperiencesA roundup of this season’s top back-to-school events LEGO and Mattel Tap Youth Market...When it comes to connecting with the youth market, longer engagements lead to sales Haunting SponsorshipsInside America Haunts, the annual Halloween proprietary collective Ripe with PossibilityFarmers markets rival fairs and festivals as the new top pick for local activations Time is of the EssenceEvent agencies feel the heat from clients as execution windows continue to shrink |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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