November 2010
Cover Story
Live WireAt Yahoo!, offline events are about connecting, engaging—and pushing consumers online Best Practices Inside OutOne event. One moment in time. A mountain of important details. Pop-Tarts Make it PopA play-by-play guide to building an award-winning pop-up store Cisco's GSX Enters Sophomore...Transforming last year’s virtual sales conference into an all-new hybrid event experience The Tipping PointFacebook and Twitter are coming on strong as qualitative measurement tools Features Open Season: EM's last...For our last editorial roundtable of 2010, EM brought together top marketers from some of the biggest brands in banking, healthcare, high-tech and retail to riff on what’s changed over the past 12 months, and what’s ahead for makers of the brand experience. Steal this Idea: IntelIntel gives the old school booth demo a much-needed reboot at Oracle OpenWorld Field Report EM Field Report: Mercedes-Benz...Lights, Camera, Fashion! Fond FarewellMercedes-Benz Fashion Week makes Lincoln Center its new home Makeover MagicMaybelline New York’s offsite pop-up shop offers mini-makeovers Off the RunwayAway from Lincoln Center, unofficial sponsors ride Fashion Week’s fancy coattails Sky's the LimitAmEx cardmembers enjoy a bird’s-eye view at Fashion Week Trends Satellite EventsThe latest hybrid experience is coming to a town near you Building a LegacyHow Nike leveraged a new sponsorship to create a signature sports property iPad NationBrand ambassadors get a boost in productivity thanks to Apple’s sleek tablet computer New Dimensions3D technology takes center stage at Honda’s national dealer meeting The Power of SeductionBombay, BlackBerry and Grey Goose know how to court trendsetters. Do you? Digital PassportNo ticket? No problem! Welcome to the future of paperless ticketing |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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