May 2010
Best Practices
Lines at Events: Coke Takes The...Brands take the hassle out of long lines with fun and unique consumer interactions Mobile apps: The new takeaway at...Just when you think you've seen it all, you haven't. Office Max and Mutual of Omaha Go...How viral video strategies can extend your event’s impact Pepsi, Southwest and Best Buy Take...Brands adopt a “platform” approach Then and NowThis month's flashback: Holograms Green Lights Eco-friendly Pop-upsSustainable building practices are making pop-ups greener Trends Cosmo and LittleMissMatched Take...The pros and cons of taking event programs in house Kenmore Makes Gallery Brand NewKenmore transforms a former art gallery to showcase its new look Social Media ToolboxEight social media technologies you’re probably not using… yet Verizon, Tillamook and Animal...Brands transform everyday objects into unconventional mobile marketing vehicles Yahoo, ESPN and Reliant Energy...How to get attendees posting at your events |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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