March 2010
Cover Story
Lord of the RingsBell Canada’s hospitality program is already paying back after last month’s Olympics Best Practices Location, LocationBuried in the back of the trade-show hall this year? A few tips for survival Ex and the CItyHow to pull off big-city brand experiences without disturbing the peace—too much Handheld vs. SmartphoneEM’s guide to choosing the right audience response device for your next event Know Thy BloggerThe dos and don’ts of engaging bloggers at events Features Green is the new redInside Coke’s first-ever carbon neutral Olympic sponsorship activation Field Report International RoundupCoke, Yahoo! Microsoft, Pepsi and several other brands go international for big events Green Lights Pure EnergyAEP Ohio educates customers about energy efficiency with an eco-friendly tour Trends Brand Ambassadors 2.0New Balance raises the bar on its event staff’s role at retail events Modern-Day MascotsAn old idea infuses new life into events Signs of the TimesA new breed of event graphics does more than catch the eye Then and NowThis month's flashback: Touchscreens Augmented Reality Goes LiveReal and virtual worlds collide and turn a town hall meeting into a globe-trotting experience. |
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CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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