June/July 2010
Cover Story
The Hybrid EffectCisco’s first foray into hybrid events changed the event industry forever 2010 Agency It ListThe Event Industry's Top 100 Agencies Best Practices Digital Staffing with Mountain Dew...Brand ambassadors enter the digital age Salesforce.com’s Cloudforce Tour...Road show brings the enterprise cloud computing messages to customers, partners, press and analysts The Army and Air Force Score Leads...To meet recruitment goals, the military gets its game on with gaming and behavior mapping Then and NowThis month's flashback: Location-Based Social Media Features On the RecordEM’s mid-year roundtable takes a temp of the industry with an eight-pack of event marketing leaders Field Report Brands Shoot for World Cup Goals...Official sponsors and ambush marketers go after a global audience at the biggest sporting event in the world Green Lights AT&T Powers Earth Day...Thousands gathered to embrace green living for Earth Day’s 40th anniversary celebration The State of SolarWith every emerging technology, there are a few kinks to work out Trends TLC, Lifetime and Sensodyne Get...Glass-sided box trucks make a splash X Marks the Sweet Spot for Savvy...Modern-day scavenger hunts mix live adventures with online incentives to inspire consumer engagement |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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