January/February 2010
Cover Story
Inside MicrosoftA tour of one of the industry's veteran event departments Best Practices Data Collection That’s Not a Drag...Data collect doesn’t have to be a drag. Three ways to connect…and collect. Making friends with procurementNine ways to work with your purchasing department. The 411 on H1N1Eight ways to flu-proof your events and trade shows. Why outsourced social media...Brands hire dedicated staffers to be the faces of their social media activations Features Partner PerspectiveThirty agencies participated in a roundtable discussion on trends, market shifts and best practices. Field Report Virgin Galactic takes flightVirgin Galactic hosts an out of this world launch event in the Mojave Desert, and EM was there Green Lights Positioning paperlessBrands are striking a balance between paper and digital at events in an effort to save more trees. Trends The ROI of FreeDoes it pay to give it away? There's an App for ThatThe hottest trend in event technology fits in the palm of your hand. |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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