August/September 2010

How the Fiesta Movement got Ford’s motor running

Virtual events save Medco millions and become a permanent part of the marketing mix

HP trades extravagant customer events for a product-focused road show that booked millions in sales

Brands go off the radar and rely on secrets, surprises and an air of mystery to drive attendees to their events

Bounty, HP and Hasbro create revenue-generating experiences to offset program costs

EM goes inside an award-winning hybrid event to find out how the two experiences stack up

As we prepare for the final leg of 2010, EM assembles a group of B-to-B marketers to discuss trends, changes and ­challenges

The brand’s new games tour comes to life in a series of big-sized challenges.

Brands make beautiful music at summer concerts

Sponsored Challenge Zones at All-Star

EM was there to check out the action.

EM Design Spotlight: Showcasing Outstanding Event Design

Is the giveaway a goner or does swag still have the swagger to succeed? EM reports on the world of the branded bauble.

One of the oldest mass media formats is turning to live events

Live test campaigns give event marketers a second chance to get it right

The hottest new consumer gadget is infiltrating the event industry.