April 2010
Cover Story
Dell goes back to schoolDell’s new experience extended strategy pushes publicity and word of mouth before the live event Best Practices Sampling 2.0Facebook and Twitter give local sampling events broader reach Steal this idea: Harley-Davidson...How Harley-Davidson revved up a new product launch Field Report Head Count: The 2010 Census Road...Portrait of America Road Tour rolls through nation Winter Dew TourThe festival showcased sponsor activations that connected through self-expression Green Lights Guilt-Free TchotchkesIn anticipation of Earth Day on April 22, The Advertising Specialty Institute published its first-ever list of top ecofriendly giveaway items. Waste NotFood Donation Act enables event marketers to share food with those in need Trends How AT&T Used a Sharp Playlist...Long after the events are over, the playlists live on Flash NightsBrands roll out sneak peeks in the days before the main event LG and State Farm Text SuccessHow to mix mobile devices with the need for speed to boost engagement at events Snap Happy2D barcodes create instant connections with event attendees Virtual Event InnovationsFour virtual event innovations to watch for in 2010. |
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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