October 2009

Why ABB left trade shows behind and is pressing the mobile marketing pedal to the metal.

Since 2006 the company’s Automation Products Division has been diligently traveling the country

Virtual events have many of the same bells, whistles and engagement opportunities as live ones.

Whether they are using a virtual platform to complement or replace a live event marketers worry

Some companies only pay lip service to event marketing then there’s Bliss

Media training will lend confidence at awards shows and fielding a reporter’s questions.

Walmart’s dilemma was how to celebrate its growing market share at a time when most of the countr

Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile marketing t

Fashion’s Night Out was designed to boost the ailing fashion and design industries with celebrity

At a time when many brand marketers are struggling to keep their portfolios afloat Hispanic mark

Overcoming childhood obesity takes a village. And while many companies are rising to the challeng

Imagine walking down the street and hearing that your hair looks good or that your jacket is cool

Resourceful home-furnishings brands rolled out programs that took everything to consumers

If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking ar

The new Nerf Dart Tag set off on tour this summer holding competitions in 15 markets.

Only real artifacts can convey the sense of awe and power contained in the historical objects.

Adding a Guinness World Record attempt to your program can not only entice fickle journalists to

Today’s green-screen activations are growing up and moving out in some cases losing the screen a