November/December 2009

More than 67 ways the industry turned a down economy into an opportunity.

For the first time in 20 years, a virtual environment greeted top sales personnel.

Cisco’s Global Sales Experience (GSX) serves as one of the industry’s largest virtual events of t

One of the pioneers of event marketing has returned to the discipline it helped define.

Every trade show exhibitor or brand marketer measures the value of their investment.

For the Sept. 8 launch of the season premiere of FX’s hit motorcycle series “Sons of Anarchy ” th

To bring some law and order to the blogosphere the FTC on Oct. 5 released a new set of guidelines.

Bringing together a cohesive show floor experience can feel monumental.

This year AARP went digital with a virtual experience social networking sites an on-site TV sho

Now more than ever there are ways to leverage a property’s assets to secure the kind of metrics.

Brands in the know are tapping into its power to take on specific marketing challenges like intr

Silk-screened t-shirts are one of the industry’s perennial premium items yet all too often they’

A few industrious brands are changing consumers' fates and giving them a shot at an international

Many brands taking sampling a step further using “education-based” experiences to make a deeper