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June 2009

Cover Story

2009 Ex Award Winner: Best...

2009 Ex Award Winner: Best Multicultural Event Campaign

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Ex Award

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Gold Award

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Silver Award

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of A Sports Sponsorship

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of A Sports Sponsorship

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of A Sports Sponsorship - Silver

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of An Entertainment Sponsorship

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of An Entertainment Sponsorship - Gold Award

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Activation Of An Entertainment Sponsorship - Silver Award

2009 Ex Award Winners: Best Mall...

2009 Ex Award Winners: Best Mall Event Program - Ex Award

2009 Ex Award Winners: Best Mall...

2009 Ex Award Winners: Best Mall Event Program - Gold Award

2009 Ex Award Winners: Best Mall...

2009 Ex Award Winners: Best Mall Event Program - Silver Award

2009 Ex Award Winners: Best Mobile...

2009 Ex Award Winners: Best Mobile Marketing Program (B-to-B) - Ex Award

2009 Ex Award Winners: Best Mobile...

2009 Ex Award Winners: Best Mobile Marketing Program (B-to-B) - Gold Award

2009 Ex Award Winners: Best Mobile...

2009 Ex Award Winners: Best Mobile Marketing Program (B-to-B) - Silver Award

2009 Ex Award Winners: Best Mobile...

2009 Ex Award Winners: Best Mobile Marketing Program (Consumer) - Ex Award

2009 Ex Award Winners: Best Mobile...

2009 Ex Award Winners: Best Mobile Marketing Program (Consumer) - Gold Award

2009 Ex Award Winners: Best Mobile...

2009 Ex Award Winners: Best Mobile Marketing Program (Consumer) - Silver Award

2009 Ex Award Winners: Best...

2009 Ex Award Winners: Best Multicultural Event Campaign - Gold Award

The 2009 Ex Awards

Inside the best event marketing campaigns of the year



Best Practices

Co-marketing Helps Keep Costs Lower...

Co-marketing with a non-competing brand can help you stretch your budget and take you places you’

New Exhibits Offer Pre-fab Costs...

When budgets are tight exhibition designers can help you come up with solutions that still look

Recycling Event Assets

Assets from previous programs give new life to budget-conscious events

Refreshing Long-running Events

How to keep the magic going at long-running events year after year

Renegotiating Truck Leases

Instead of ending or not renewing a lease on an old vehicle make that inventory work harder for y

Texting To Communicate At Events...

What you need to know before sending text-based communications to event and trade show attendees<

Using Web Portals Pre-event

Tapping into online communities before a live event allows a brand to learn a great deal about it



Trends

Bringing Twitter to Life

Brands are following social circles as they move from cyberspace back into the physical realm



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+ Event Marketer Gallery

MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

Watch it now »

Challenge Accepted

CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges

Watch it now »

Dial for Men Gets Fans Dirty… and Clean

Dial for Men Gets Fans Dirty… and Clean

Watch it now »

Maker's Mark

A new generation of DIY enthusiasts is luring major brands to fairs and festivals

Watch it now »

Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

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