Cover Story
Pepsi's Lauren Hobart uncorks...The energy drink market is on a high. Turbo charged by top-selling brands like Monster Red Bull Best Practices Prove program value with management...Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds Features The experiential space is changing...In this first roundtable we dive into the Radiate Group Omnicom’s own collective of experientia Field Report Citi field and Yankee Stadium go...Many baseball fans in NYC viewed last season as a real end of an era. The big game is hard core in St....All-Star week is one of the best opportunities for MLB sponsors to connect with fans from all ove Green Lights Saturn rolls on a solar-powered...Today the vehicles are doing the towing and the company is exploring new methods to reduce its Trends Brands bet on permanent pop-upsWhat’s the value of a permanent space versus a pop-up? Samsung claims it creates a sense of conti Going off the beaten path to save...With these unconventional spaces is that the target demo often comes with the package. Inflatable structures are more than...State Farm places inflatable billboards on golf course lakes Nokia Studio a mobile entertainmen Internal events take an altruistic...From the lavish incentive programs held at posh resorts to the company picnic shareholders and c Rockin' out to get teams...There’s a new service that might get your ho-hum internal programs singing a happy tune. |
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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