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August 2009

Cover Story

Pepsi's Lauren Hobart uncorks...

The energy drink market is on a high. Turbo charged by top-selling brands like Monster Red Bull



Best Practices

Prove program value with management...

Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds



Features

The experiential space is changing...

In this first roundtable we dive into the Radiate Group Omnicom’s own collective of experientia



Field Report

Citi field and Yankee Stadium go...

Many baseball fans in NYC viewed last season as a real end of an era.

The big game is hard core in St....

All-Star week is one of the best opportunities for MLB sponsors to connect with fans from all ove



Green Lights

Saturn rolls on a solar-powered...

Today the vehicles are doing the towing and the company is exploring new methods to reduce its



Trends

Brands bet on permanent pop-ups

What’s the value of a permanent space versus a pop-up? Samsung claims it creates a sense of conti

Going off the beaten path to save...

With these unconventional spaces is that the target demo often comes with the package.

Inflatable structures are more than...

State Farm places inflatable billboards on golf course lakes Nokia Studio a mobile entertainmen

Internal events take an altruistic...

From the lavish incentive programs held at posh resorts to the company picnic shareholders and c

Rockin' out to get teams...

There’s a new service that might get your ho-hum internal programs singing a happy tune.



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+ Event Marketer Gallery

Inside the Experience Canada G20 Summit Pavilion

EM Design Spotlight: Showcasing Outstanding Event Design

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Jeep Rocks and Rolls Across the Country to Introduce Vehicles

Jeep Rocks and Rolls Across the Country to Introduce Vehicles

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Sears’ Flash Mob Cooks up Interest in Chef Challenge Events

Sears’ Flash Mob Cooks up Interest in Chef Challenge Events

Watch it now »

Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

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