Transportation Archives - Page 2 of 9 - Event Marketer
Applegate Rings in the Holiday Season with a Bacon Sampling Tour
WHY THE JUDGES LOVE IT: Applegate launched a seven-city holiday tour to sample bites made from its organic bacon, traveling from Florida all the way up to New York City’s Radio City Music Hall. The vehicle had a fully functioning kitchen with a menu by celebrity chef Ian Knauer that included items like Applegate bacon...
Uber Wines and Dines Influencers on a Restaurant on Wheels for the new Visa Card
THE SETUP: To demonstrate to a group of power users and frequent riders the new Uber Visa card and its four percent cash back on dining offer, Uber built a restaurant on wheels and invited Alex Guarnaschelli, a New York City chef, “Iron Chef” and Food Network judge to create neighborhood-inspired meals. After responding to...
WestJet Treats Holiday Travelers to Shareable Stunts
The holiday season is supposed to be filled with joy, but for many travelers, stress levels can fly as high as the aircraft carrying them. That’s why WestJet has activated its Christmas Miracle campaign for the last five years, engaging customers and employees alike. But in 2017, the airliner decided to shake things up, turning...
WestJet Turns its Runway into a Gamified Light Show
Facing intense competition from other airlines, WestJet was determined to establish itself as Canada’s premiere airline for flights to Las Vegas. With just a 20-second window to surprise and delight the passengers aboard a chosen flight from Toronto to Vegas, WestJet built and illuminated a mammoth-sized prize wheel on the ground, modeled after roulette, that...