Transportation Archives - Event Marketer

Transportation Archives - Event Marketer

July 13, 2017

JetBlue Executes an In-Flight Social Experiment

The political climate surrounding the 2016 presidential election was a rocky road paved with dissent, to say the least. But JetBlue wanted to know—was America really that divided? To find out, the brand executed a sky-high social experiment aimed at getting passengers, and the general population, to compromise. The Reach Across the Aisle stunt involved...

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July 6, 2017

KLM Activates a ‘Helpful’ Pop-up and Street Campaign

It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...

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July 6, 2017

JetBlue’s FlyBabies Stunt Turns Tears Into Cheers

We’ve all been there. The hassle of the airport is behind you and you’re just settling into your flight—when a baby begins to wail. “Crying babies” is rated the second most annoying aspect of flying. And while it’s a frustrating situation for most passengers, the pressure of the scenario often causes the child’s parents to...

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July 6, 2017

Greyhound Turns to Influencers to Change Perceptions

Greyhound is a 100-year-old ground transportation service that has recently undergone extensive upgrades with better terminals, leather seating and wi-fi outlets to stay competitive and change perceptions among younger consumers. It needed to spur fresh conversations, too, as most of its social media pages were used as sounding boards for negative comments and feedback. To...

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February 9, 2017

Lufthansa Launch Event Lures Techy-Savvy Consumers

Lufthansa Airlines touched down in San Jose’s Silicon Valley district with a triple-threat activation strategy that helped bridge two cultures while promoting its new non-stop service between San Jose and Frankfurt, Germany. The brand’s #MoreConnected experience featured virtual reality, live streaming and a touch screen game to help engage its tech-savvy target. More than 11...

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