Telecommunications—Phone/Wireless/Cable/ISP Archives - Page 4 of 26 - Event Marketer
MobileIron Turns Conference into Open-Air Environment
MobileIron’s annual Mobile First Conference is a three-day educational event designed to improve mobile IT professionals’ skills, but in 2015, the brand had to step up its own game as well. With millennials now comprising nearly 40 percent of decision-making attendees at the conference, the brand needed an approach that kept pace with the shift...
T-Mobile Promotes Streaming at Hollywood-Style Gala
To launch BingeOn, its industry-changing plan that supports free video streaming for subscribers of HBO, Hulu, Netflix and other programs without depleting their high-speed data, T-Mobile had to go big or go home. The brand went big with a launch event, concert and experiential program that delivered positive coverage and social impressions. A morning press...
Motorola Pop-up Centers on Customization
Motorola makes a range of mobile devices and accessories, from smartphones to smartwatches, but that fact was getting lost on consumers in an increasingly saturated market dominated by just a few big players. Enter: Moto Shop, a Motorola experiential boutique in the heart of Chicago, which aimed to change the experience of a telecomm retail...
AT&T’s Live Proud Campaign Engages LGBTQ Community
Today’s consumers, millennials especially, don’t buy into brands; they get behind them. They take notice of causes brands are associated with, one of the factors that goes into judging whether they will be an advocate or a one-time shopper. It was important for AT&T, then, a longtime LGBTQ supporter, to connect with consumers over this...