Telecommunications—Phone/Wireless/Cable/ISP Archives - Event Marketer

Telecommunications—Phone/Wireless/Cable/ISP Archives - Event Marketer

July 13, 2017

Cricket Turns its Mobile Units Into Stores on Wheels

In an industry that thrives on creating disruptive experiences, Cricket Wireless offered a textbook example through its Smile Trucks campaign. With its sights set on upsetting the competition while driving consumer consideration and, ultimately, sales, the brand leveraged a fleet of “Smile Trucks” (drawing from its “Something to Smile About” slogan) that made stops in...

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July 6, 2017

Samsung’s Tech Ecosystem Entices Golf Fans

Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...

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July 6, 2017

Verizon’s Tech Places Fans in a Game-Winning Moment

There are throw and pass games, and then there are throw and pass games like title sponsor Verizon activated at Super Bowl City. Using a curved digital backdrop, Verizon created an experience that captured the emotion of a game-winning pass as a quarterback. The best part about this Game Winner experience? Participants were recorded, edited...

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February 9, 2017

Verizon Tackles a Motion-Tracking Engagement

Serving as title sponsor of the Super Bowl’s free fan village is a tall order in and of itself, but when Verizon took on the role for Super Bowl 50, the stakes were higher than usual. The celebratory event was bigger and bolder than ever before, and brands followed suit, turning San Francisco into an...

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February 3, 2017

VR Conveys AT&T’s Brand Story at Hannover Messe

AT&T’s booth at Hannover Messe, the world’s largest capital goods exhibition, showcased its Internet of Things (IoT) technology, including smart cities, secure networking, IoT for cargo, IoT analytics, on-demand network services and more. Virtual reality, transparent touch screens, projection mapping and multi-touch screen apps engaged the international audience in interactive content, started conversations with brand...

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