Sports/Sporting Goods Archives - Page 5 of 12 - Event Marketer
Nike Targets Action Sports Enthusiasts at Gnarly Motel
Anyone who has ever targeted action sports enthusiasts knows how hard it can be to get their attention. You have to present a pretty tempting offer to lure them away from the adrenaline highs they get riding their surfboards, snowboards and BMX bikes. You also have to appeal to their counterculture sensibilities—these are the people,...
Nike Enlists Athletes to Jog New York City
Nike hit jogging paths all over New York City from August to October 2009 in order to expand its already popular Human Race in New York to include more female runners and boost membership in its Nike+ community. The brand enlisted 250 athletes for a run across the Brooklyn Bridge at sunset and invaded New...
Puma Launches IGNITE Shoe with a Treadmill Spectacle
The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their IGNITE footwear on 25 branded treadmills, six large LED screens, a giant 13-foot semicircular LED tower, out-of-home billboards and signage, not to mention tons of collective...
Under Armour Deploys an in-Store Digital Obstacle Course
The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the...