Sports/Sporting Goods Archives - Page 4 of 12 - Event Marketer
Youngsters Connect with Hasbro at Nerf League Games
Even in the best of economic times, marketers struggle with whether or not to bear the full cost and responsibilities of a proprietary property. So when Nerf decided to launch its Nerf Dart Tag competition in 2009, the thought was, “Have these guys been hit too many times in the head with their spongy balls?”...
Adidas Turns 100-Year-Old Frat House into Cozy Lounge
When it came to designing a lounge for its athletes participating in the 2008 Olympic Track and Field Trials, adidas looked no further than its Olympic ad campaign slogan, “Impossible is Nothing,” for inspiration. To prove the point, it transformed a 100-year-old frat house into an inviting space where the athletes could relax and recharge...
New Balance Takes College Campuses by Storm
When it comes to marketing, New Balance used to be low-key, eschewing splashy ads and million-dollar endorsers favored by big spenders Nike and adidas. Who needed all that, when the brand enjoyed a loyal following among serious runners who favored its comfortable shoes, width sizing and performance features? But in 2008 the quiet company shook...
New Balance Raises the Bar on Staff’s Role at Retail Events
The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it...