Sports/Sporting Goods Archives - Page 10 of 12 - Event Marketer
Tough Mudder Amplifies Social Buzz with RFID Anklets
Forget Iron Man. Tough Mudder is the latest badass extreme race to get endurance athletes and top sponsors worked up. Last year the race enlisted the help of RFID technology to generate excitement and buzz on Facebook while creating brand impressions for Tough Mudder and its sponsors. RFID anklets were distributed and registered to event...
Nike Golf Speed Trials Drive Demos and Amplification
If there’s one word to describe Nike Golf marketing, it’s confident. That’s what it took to mount one of its most robust consumer trial programs ever, the Nike Golf Speed Trials, which from March through mid-May took place at hundreds of golf courses and retailers across the country. The Speed Trials gave consumers the chance...
USA Swimming Dives into an RFID-Based Fan Engagement
FISH Technologies’ RFID-enabled social media tool enabled fans this summer to explore the USA Swimming Aqua Zone experience outside the U.S. Olympic swimming trials at the CenturyLink Center in Omaha, NE, like never before. Aqua Zone offered fans the chance to get autographs and pictures taken with Olympic swimming champions, compete in a Michael Phelps...
Sprint Nextel Activates a Social Q&A for NASCAR
While television broadcasts deliver live action to consumers wherever they may be, social media allows consumers to be a part of the live action. As Sprint Nextel demonstrated during this year’s NASCAR Sprint Cup Series, social media is not just about connecting consumers to a live event—it’s about engaging them in real time. Fans of...