Spirits/Alcohol Archives - Page 6 of 19 - Event Marketer
Deep Eddy Drives Trial with a Retro Sampling Tour
Deep Eddy Vodka is a small batch product out of Austin with a highly discerning audience. When it set out to drive trial and awareness of its product across different regions of the U.S., it needed a mobile experience it could activate at events that aligned with the brand’s signature style. And the Dive In...
Dewar’s Targets Millennials with a Tiny Whisky House
The whisky category has grown 28 percent since 2016, the biggest boom for the sector since the 1970s. But despite millennials’ obsession with whisky, Dewar’s last year faced a set of challenges in capitalizing on the momentum of the category. Mainly, that it’s perceived as an old man’s Scotch. Enter: Dewar’s Traveling Whisky Emporium. Hosted...
Woodford Woos Derby Fans with $1,000 Mint Julep Cups
Woodford Reserve describes its target consumers as “spiritmakers” who want to experience all that life has to offer. And at the storied Kentucky Derby those spirit makers can drink a mint julip from a $1,000 limited-edition, sterling silver or 24K gold cup, thanks to the top-shelf bourbon brand. The tradition of the $1,000 Mint Julep...
Rum Drinkers Wrestle the ‘Kraken’ at Sampling Events
To raise brand awareness and support on-premise account placements, The Kraken Rum leveraged a sampling program that gave consumers a taste of its new 70 proof Dark Label spirit while wrangling a menacing black tentacle in an old-school arm wrestling game. Taking inspiration from the Kraken sea creature featured on its label, its initial launch...