Spirits/Alcohol Archives - Page 5 of 19 - Event Marketer
Miller Lite’s Taste Tests Target Young Beer Drinkers
It seems like every time you turn around, a new craft beer has entered the market, and when it comes to light brews, Bud Light tends to dominate the bar scene. To differentiate its brand among the vast options available to consumers and prove that its product offers more taste and fewer carbs and calories...
Buchanan’s Engages Latinos with Musical Moments
Buchanan’s Scotch Whisky was in its second year of its Es Nuestro Momento (“It’s Our Time”) campaign and on the heels of a one-year partnership with Latin award-winning artist J Balvin when it decided to amp it up. To capitalize on the partnership’s success, further enhance the brand’s affiliation with Latin music and continue to...
Heineken’s LED-Fueled Presentations Wow Distributors
With the beer industry losing market share to wine and spirits, Heineken needed to captivate its annual National Distributors Conference audience of 1,200 family-owned, multi-generational business owners gathered at the Dallas Convention Center. Ditching the classic proscenium theater arrangement and replacing it with a 270-degree, bleacher seating setup that immersed guests in three, super high-definition...
The Macallan Leverages AR to Educate Young Consumers
Whisky making is an old-world process, but to educate tastemakers about the differences between its two Scotch whisky varieties, Sherry Oak 12 Year Old and the Double Cask 12 Year Old, The Macallan turned to a new-age technology: augmented reality. In a crisp, modern art gallery experience called Gallery 12 that traveled to five cities...