Spirits/Alcohol Archives - Page 2 of 14 - Event Marketer

Spirits/Alcohol Archives - Page 2 of 14 - Event Marketer

July 6, 2017

Stella Decks the Halls of its Holiday-Themed Lounge

As brands decked the halls and lured shoppers with special sales over the holiday season, Stella Artois set itself apart from the pack with a luxury shopping experience aimed at boosting sales of its iconic, limited edition holiday chalice. Teaming up with GILT, a flash sale site that offers its members special access to designer...

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July 6, 2017

Budweiser Draws Millennials With ‘Zombie Apocalypse’

In an effort to boost positive sentiment among 24- to 35-year-olds who typically drink craft beer, Budweiser activated a series of Denver-based events that treated millennials to an entirely new take on the Halloween season—a fictitious Budweiser Bottling Plant turned pop-up party… for the undead. The brand’s “Fear Fest” program ultimately attracted 7,000 target attendees...

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July 6, 2017

Wray & Nephew Event Merges Rum, Style and Mixology

Bartenders by nature are influential. After all, they’re the ones making drink recommendations, shaking up their preferred liquors into tasty cocktails, hearing the ins and outs of peoples’ lives and adding their two cents, too. And so, it makes sense that when Wray & Nephew Rum wanted to expand its popularity beyond Jamaica where it’s...

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February 3, 2017

Budweiser Quenches Festivalgoers’ Thirst for Tech

As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality...

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August 26, 2016

Jim Beam Offers a 4D ‘Ride on the Sinister Side’

Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...

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