Spirits/Alcohol Archives - Event Marketer

Spirits/Alcohol Archives - Event Marketer

August 9, 2017

Rum Drinkers Wrestle the ‘Kraken’ at Sampling Events

To raise brand awareness and support on-premise account placements, The Kraken Rum leveraged a sampling program that gave consumers a taste of its new 70 proof Dark Label spirit while wrangling a menacing black tentacle in an old-school arm wrestling game. Taking inspiration from the Kraken sea creature featured on its label, its initial launch...

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July 31, 2017

Bacardi Leverages its Heritage in Art and Music

“No Commission: The Bronx” brought a fun, engaging music and art festival from Art Basel 2015 to the Big Apple in a big way. Curated by music producer Kasseem “Swizz Beatz” Dean, the event combined artwork from The Dean Collection, music and Bacardi in a cultural experience that drew more than 7,000 people. Ninety-eight percent...

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July 13, 2017

Bud Light Sponsorship Targets Hispanic Soccer Fans

Copa America is Latin America’s biggest soccer tournament, so when the competition headed to the United States for the first time in celebration of its 100th anniversary, Bud Light seized the opportunity to kick it with Hispanic beer drinkers. The brand’s Barra Centenario experience was a chance to position itself as the beer of choice...

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July 13, 2017

Jack Daniel’s House Siete Draws Hispanic Millennials

Jack Daniel was the kind of guy who opened his home to friends and let the good times roll. To bring that narrative to life and provide Hispanic millennials with a culturally relevant experience, the brand activated Jack Daniel’s House Siete. The eight-city multisensory activation celebrated the diversity of attendees and their passions through a...

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July 11, 2017

Jägermeister’s Treehouse Activation Lures Music Fans

There’s no better way to visually communicate Jägermeister than through antlers, which is exactly what the liquor brand brought to life at electronic dance music festivals across the country—a new music genre for the brand. The Haus 56 activation was a two-story “treehouse” that paid homage to Jägermeister’s heritage and 56 ingredients used to make...

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