Retail & Apparel Archives - Page 3 of 36 - Event Marketer
Amway Delivers a Personalized, RFID-Powered Journey for its Sellers
To celebrate its 60th year in business, Amway threw a giant birthday party for more than 3,600 of its independent sellers from 48 countries. The goal: offer an experience that couldn’t be replicated anywhere else—no mean feat, considering that most in the audience attend Amway recognition events every year. To do it, the company built...
Munchkin’s Instagrammable Exhibit Spaces Feature Color and Whimsy
For its 52-foot by 68-foot booth at the Kind + Jugend baby products trade show, Munchkin used bright colors, touches of whimsy and its own products to create a series of beautiful and very Instagrammable spaces. One featured a mural by graffiti artist Carson Ting; in another, thousands of Munchkin’s colorful cups were arranged to...
Walmart’s Mainstage Event Features Five Turntables and 33 Million Pixels
For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled...
Under Armour Leans on Thermal Technology for its Interactive Pop-Up
Under Armour’s new Rush products feature a mineral-infused fabric that somehow converts the wearer’s energy into infrared light, which somehow feeds energy back into the body. Which seems like the kind of thing you’d need to demonstrate to consumers in a user-friendly version of a high-tech athletic performance research lab. Which is exactly what UA...